Cuba’s potential as a tourist destination can only be realized through a comprehensive strategy that combines macroeconomic stability, institutional modernization, infrastructure improvements, strengthening of the private sector, and a tourism offering based on quality, sustainability, and innovation.
El potencial del destino Cuba solo podrá materializarse mediante una estrategia integral que combine estabilidad macroeconómica, modernización institucional, mejora de la infraestructura, fortalecimiento del sector privado y una oferta turística basada en la calidad, la sostenibilidad y la innovación.
The dissolution of the Soviet Union in 1991 and the onset of the “Special Period”1 in Cuba led to the disruption of critical imported inputs and the collapse of agricultural production.